Having attended, yesterday’s launch of the Annual Breast Cancer awareness month, I felt the need to share with you how you can play your part, via the Save Lids to Save Lives Campaign. Below you’ll find the pre event press Release I did for the event. I have also attached a link that gives information on how to do the breast self examination. Dr. Eva Fuller, Director of Health Prevention and protection in her presentation at the launch, indicated that “It is the most prevalent type of cancer in Jamaican women and is responsible for about 18% percent of deaths in Jamaican women each year. According to data from the Jamaica Cancer Registry, between 1988 and 1992 breast cancer accounted for 26.4% of all female cancers. In fact, it’s believed that one in every 23 woman will develop breast cancer in her lifetime and a 1999 survey showed that at least 16 women die of the disease each year in Jamaica. that 1 in every 23 women in Jamaica is prone to Breast Cancer.” So I implore you all to do the Breast Self Examination, know your risk factors and remember that Early Detection is your best defence in the fight against Breast Cancer
Jamaica Cancer Society and Yoplait- Boosting Breast Cancer Awareness
With the desire to stem the incidence of Breast Cancer in Jamaica, Yoplait and the Jamaica Cancer Society launched an undoubtedly healthy partnership on Thursday, October 1, 2009. In a joint venture to mark the start of the annual Breast Cancer awareness month and Yoplait’s Save Lids to Save Lives Campaign, representatives from both organisations announced the partnership.
The partnership arrangement will see Yoplait and Wisynco, through the Yoplait Save Lids to Save Lives campaign donating $8 from each Yoplait sale from October 1 to November 14, to the Jamaica Cancer Society’s initiatives. A minimum donation of $200,000 is guaranteed but everyone can join the cause by buying Yoplait to make that amount bigger. Select retailers will also join the cause by offering Yoplait at discounted prices on specific dates each week. On these days, store staff will wear Pink Save Lids, Save Lives shirts to show their support. Participating retailers include Progressive Grocers and Lee’s Food Fair Supermarkets.
Caption: Mr. Earl Jarrett, Chairman of the Jamaica Cancer Society presents Dr. Eva Fuller, Director of Health Prevention and Protection at the Ministry of Health with a Save Lids to Save Lives Campaign T-shirt, while Sharon Neins, Country Manager for General Mills looks on.
This partnership is only fitting since yogurt has proven health benefits which include lowering the risks of many types of cancer. International bodies of research also suggest that populations that eat large amounts of yogurt [or other fermented milk products] seem to have a lower risk of developing breast cancer. Concomitantly, Mr. Earl Jarrett, Chairman of the Jamaica Cancer Society points out that “At a time when the world is plagued by economic uncertainties, it is indeed a welcome venture to have Yoplait on Stream. We certainly look forward to the assistance in continuing to achieve our objectives and encourage Jamaica to support the Save Lids, Save Lives campaign as it supports the Jamaica Cancer Society”
To cement the relationship, William Mahfood, Managing Director of the Wisynco group expounded on the healthy effects of such a relationship. He asserted that “The Wisynco team applauds the work that the Jamaica Cancer Society has been doing and we are more than enthused that through our product Yoplait, we are able to join in the fight against breast cancer. We also invite the public to participate through the purchase of Yoplait.
This year’s breast cancer month, with Yoplait’s input will see a series of healthy initiatives, including free aerobics in the Emancipation Park, (led by Jamfit’s Karelle Ashley) each Tuesday, 5:30-6:30 p.m. throughout the month of October.
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For More information about the Schedule of Activities for Breast Cancer Month or to receive more information on Breast Cancer, you can contact the Jamaica Cancer Society at: 927 – 4265 or via email at mail@jamaicacancersociety.org. You can also receive more detailed information on the Save Lids to Save Lives Campaign and the free aerobics sessions in the Emancipation Park by contacting me at jamaicanmommies.blogspot.com
This is indeed a worthy initiative..Big ups to Yoplait for helping the fight.
You know, I am so glad when corporate Sponsors step up to the plate to help these organizations. So many of us as women have been scarred by breast Cancer and I'm so happy that with support form different companies, we can now have access to treatment before it is too late. Keep up the good work Shanoy and Good job Yoplait and Cancer Society